How to Use Pinterest for Business
It’s time to improve your social media and integration strategy
Why? With huge untapped consumption potential, this could be a great opportunity for you to differentiate your brand and business in an active niche.
With over 200 million monthly Pinterest users worldwide, everyone uses the platform to share useful and inspiring ideas.
Using Pinterest for business is a simple and effective way to promote goods and services that others use as a source of knowledge.
For the 40% of Pinterest users whose households earn more than $100,000 a year, the ready-made customer base has high spending power.
Ready to get started? Here’s how to start a business with Pinterest.
Why use Pinterest for business?
Pinterest is a website where users can contribute ideas and content based on their various interests and hobbies.
Each concept is reduced to an image, which is then saved and shared by Pins users. Pinterest can also connect to websites, and Pinterest is relatively superior to other social media in driving traffic and sales.
Pins often help people find more information about a product they want to buy.
If you use Pinterest for commercial purposes, you can add a link to your website to each Pin. It can be a blog post, an online store, or a company website.
Pinterest’s unique link-building concept sets it apart from Instagram and other social media marketing channels.
Pinning a product is one of the best ways for Pinterest customers to learn more about a product and potentially buy it.
Pinterest drives more transactions than any other social network, with 87% of pinners purchasing Pinterest-responsive products.
With 200 million monthly users, Pinterest can be considered a small social media player rather than the billions on Instagram and Facebook. So it’s important to get familiar with who is using Pinterest and how popular it is with some groups and not others.
Given our business, let’s start by looking at Pinterest’s audience.
More than 50% of U.S. millennials use Pinterest each month, and more than 66% of their audience are women aged 25-54.
Pinterest has different areas of interest, such as fashion, food, cars, and interior design, providing multiple touchpoints for other users.
According to a new Pinterest report, 93% of users use Pinterest to plan purchases, and 40% earn
As a business, there are tons of people willing to buy and pay for items based on what they find on Pinterest.
If you’re not using Pinterest as part of your marketing campaign, you may be missing out on meeting new users every time you sign up!
Set up a Pinterest directory for your business.
Are you finally ready to start pinning? I’ll tell you everything you need to know about setting up Pinterest for business profiles with this history.
How to create a Pinterest for Business profile.
If you already have a Pinterest profile, follow the instructions on this page to set up a business page.
To create a Pinterest business account profile, follow these steps:
To fully participate in the program, you must log out of your profile and create a new account. To sign out of Pinterest on the screen, visit the three dots in the upper right corner and click Sign Out.
Answer questions about your company, your preferred account manager and account administrator. Once this stage is complete, you can log into your newly created account.
How to convince your boss to turn you into a Pinterest for Business Steps profile.
If you have an existing Pinterest account and want to convert it to a business account, it’s quick and easy. Next, log in to your user account.
First, open Preferences, press the three dots icon in the upper right corner of the screen and update your account.
Click this link to open a Pinterest account for this business.
You’ll need to provide information about your company and the person who manages your account, and once you submit the details, you’re done.
If you follow these steps, you’ll have all the essentials for a Pinterest business profile.
Connect Pinterest with the latter.
Did you know that Pinterest has partnered with Late? This means you can create your Pinterest boards and schedule them from the app later!
Using Plan Your Pinterest Account Later will save you time and ensure your account’s visuals look consistent. After adding your Pinterest account, you can customize your boards and arrange your pins for a streamlined experience.
Follow these easy steps to connect your Pinterest account to Later.
Sign in to Pinterest and enter your username and password.
Note: If you already have multiple groups in your update account, make sure to select the correct group when connecting Pinterest to your update account.
Become a member of the correct party by clicking the + icon at the top of the calendar.
Next, you need to select “Pinterest” from the menu dropdown. If you’re not already logged into Pinterest, you can use it to log into the web.
That’s it! In two easy steps, you can start arranging your Pins and automatically post them to Pinterest later.
Anyone who has used Pinterest will know that it is very addictive. You can go from pinning a photo of a dream villa in Tuscany to planning and executing a trip to Italy, including packing tips, wardrobe plans, restaurant guides, and Italian jargon cheat sheets.
The four main features Pinterest encourages its users to spend hours on app are its search, stream, pins, and boards.
We’ll discuss each topic in turn so you can learn about the platform and publish useful material.
To you, Pinterest is just a social network, but to others, it’s an image search engine.
For example, a Pinterest user can search for “black leather sandals” and hundreds of Pins from fashion brands, online retailers, influencers, fashion magazines and other Pinterest users will appear.
In order to be found in search results, you should make sure that your images are generally of high quality. The “Write search-friendly captions for your Pins” section of this article discusses how to write search-friendly captions for your Pins.
Pinterest’s search feature is the first step for Pinterest users to find more information about their interests and the items they want to buy.
Just like with Google searches, when someone types in a keyword into Pinterest, the top results are those that provide the best match. Instead of searching Google for thousands of pins, you can scroll until you find the relevant one.
Pinterest also acts as a keyword search engine to help you find what you’re looking for. For our “black leather sandals”, the suggested topics are “summer”, “high heels”, and “flat shoes”, you can simply click on a recommendation that is important to you and the results will update to include that search term.
Pinterest boards: discover, follow and come back.
Pinterest is all about finding new ideas on topics that interest you. That’s why Pinterest implements three different search engines to help you find the pins you want.
The Home Feed.
Next, feed the house. Your Pinterest homepage is a list of pages you save as Wall. Your Pinterest home feed contains images related to your boards or recent activity, so you can find things you might like.
Your whaling feed will be tailored to your tastes and intentions. The more time you spend adding people to your list, the more content you’ll see. It contains various data based on your interests.
Use the “Home” button at the top of your browser or the “P” icon in the lower left corner of the site to access the website’s home page.
Explore is a Pinterest page similar to Instagram. This page provides Pinterest users with ideas for trending topics and the most common Pins on Pinterest.
You can get directions at the top of the app page or at the top right corner of the desktop version.
The Discovery Feed is designed to showcase the latest trends on Pinterest and let users go back and see what they missed.
You can follow threads, accounts, and boards on Pinterest by “following” them. To see new posts from your account, look for the “Follow” tab in the navigation bar at the top of Pinterest desktop or mobile, or the “Follow” icon at the bottom of your app.
This page is displayed in chronological order of posts, so you can easily keep track of any changes.
The pin board is where you collect and save your pins. As a business or brand, a set of boards for organizing and categorizing your pins is easy to find, follow and use.
If you’re a travel company, you may want to create boards for important destinations you serve, or charge commissions for travel trips.
Creating these “sections” with your board is an easy way to help your audience find the information they’re looking for and encourage them to check out your board for more details.
The universe revolves around amazing photos called Pins on Pinterest. You can pin images without linking to other sites, but if you want to increase credibility, consider linking to your site.
Each Pin can link to the website that created it, or to another website related to the topic. That’s why people follow Pins with insightful headlines, because they bring the most exposure to businesses.
You also need to save all the pins and tags of other users on Pinterest and websites you visit to make yourself a Pinterest expert.
It will help your followers and viewers find more Pins that interest them, and help you earn the respect you deserve as an expert in your field, making you a focal point of inspiration and knowledge.
How to open a Pinterest account.
Pin content that catches your eye in the Pinterest app.
To save all the pins you’re interested in on Pinterest, follow these simple steps.
Grab the Pin you want to bookmark. Click a pin to view more information, including the title and related pins.
To expand your boards, click the down arrow to open a menu listing all boards (see this section – “Creating a Beautiful Pinterest Aesthetic” for more details on creating and managing boards).
Select the board where you want to save the pinto and press save.
Create virtual pins from images you find on the web
If you’re trying to save an image you came across while searching the Internet, follow these steps.
First install the Pinterest Toolbar. Using this button, you can create your board from the photos you find.
When you come across an image you want to save, press the browser toolbar button. You can click the Pin button that appears when you hover over the image.
When you click the Browse button, a list of different images will load. From this collection I want to save an image of the \u200b\u200b pushpin. Enter your name and summary, select the board to save to and press refresh.
Your customers may have saved photos of your website to their Pinterest accounts.
Pins with images stored on the screen.
To create a Pin from a photo on my screen, follow the steps below.
Press + in the top right corner of Pinterest and upload a specific Pin.
Click Find and locate the source or file on your computer. Create a board for your pins based on your abstract. Select Save.
If you’ve connected your Pinterest account to Later, you can schedule posts on your profile to automatically post to your board!
Follow the steps below to start your Pins using “Later”.
From your website’s calendar, click on your Pinterest profile.
Save and drag images from the media library to the content calendar to schedule them for a specific time.
Required: You must have your board set to “Public” to schedule your pins. You can search for pins by your board name or simply scroll through your board name.
Submit your photo and write a caption with the link.
Finally, if necessary, change the scheduled time and press Save. Pinterest can help you achieve your business goals.
Ready to start your online business and optimize website traffic
We bet you! To help you get started with Pinterest, we’ve compiled a list of 9 tips to help you grow your account.
Use the +1 icon to make your site “Pin-N-Savable”.
Adding the Pinterest Pin It button to your website is the perfect way for your business to promote Pinterest.
When customers see an image of what they want, they can click save and add it to Pinterest for more people to see.
A year ago, the Save button was called the Pin It button, but it had the same function as the Save button. A button will appear in your
The website or your website contains images. When users hover over it, they can easily pin images to Pinterest with just one click.
For step-by-step instructions on setting up a save button on your website, visit Pinterest’s support page.
Set up Pinterest as a business account.
Rich Pins add color to your website’s Pins. Rich Pins currently come in four different formats: Products, Posts, Apps and Recipes.
If you sell through Pinterest, getting product Pins can make shopping on Pinterest easier. A product’s Rich Pin includes price, availability, and where the product was purchased.
Recipe pins are useful if you are interested in food preparation or cooking. A recipe Pin can contain a post with the recipe’s ingredients, serving size, cooking time, and some serving sizes for the recipe.
Article Holder helps your audience efficiently save and share your articles and posts on their social networks. Each anchor pin highlights the title, title speaker, item description, and item image below the item’s pin.
App Pins: These Pins are great for growing your business and getting your app recognized. Install button in the Pinterest app to complete the install without leaving Pinterest.
Please note: App Pins are only compatible with iOS apps.
If you want your Pinterest business profile to be rich in Pins, follow all the steps on Pinterest. Setting up a rich lock requires some technical work, so you may need to involve your web developer or your web hosting platform.
Create compelling promotional Pins to increase engagement.
As with Instagram, posting high-quality images is critical to the development of Pinterest.
Here are some examples of interesting Pins that your followers want to save and share.
Display is essential: make sure your images are clear, focused, and well-composed to showcase your product well and fit your brand aesthetic.
Shoot in portrait mode, as most Pinterest users use smartphone apps that are wider than portrait, allowing images to fill more of the screen as users scroll down through the tabs. Pinterest pins have a maximum aspect ratio of 2.8. Therefore, being creative with the length of your photos can increase your CTR.
Create pins with different images: If you’re familiar with Photoshop, you can edit multiple photos together to create one long pin. However, we do not recommend posting more than four images.
Note that your Pinterest image should be a quick snapshot of the connection you’re sharing. Text on your pins should be kept to a minimum.
Post search friendly details on your Facebook account.
We found that Pinterest plays a similar role as a search engine. Here you can learn how to get the top position in the spider graph.
To ensure your Pins appear in search engine results, be sure to carefully create accurate copy of the title.
For example, if your business is a florist specializing in wedding bouquets and arrangements, you might want to include keywords such as “wedding florists in Santa Barbara” or “summer wedding floral arrangements” in your profile.
Look at the keywords for your business or the item you’re pinning and try using those words in your pinning tags. It will undoubtedly make you rank well in search results.
Ready to spark interest in your great article or photo on Pinterest? It is better to bring the goods to the right target group!
According to Pinterest, 61% of Pinners buy from advertisers they follow after seeing commercial material in their feed. Having a presence on the website makes it easier for companies to market their products and attract new customers. Promoted Pins are easy to set up on Pinterest and provide a natural transition to Pinterest campaigns.
Promoted Pins are the best fit for your business if you’ve always wanted to gain good brand awareness, increase in-store or online sales, and drive traffic back to your website.
Create visually appealing Pinterest feeds. Next I will show you how to start a business. Pinterest Style Aesthetics
I do not know what you’re talking about. A cohesive Pinterest aesthetic is the best way to communicate a consistent look across our brand and make them look unified.
Is it the font or color palette used? Can you use your Pinterest account style to reach your audience?
To start creating standardized themes in your Pinterest account, create a Pinterest board cover photo. These images are similar to Instagram Stories templates in that they are custom-designed photos, with colors and styles standardized to match the company’s branding.
If you’re proficient in Photoshop, you can create a unique cover design by creating a new canvas (217×147 pixels) and adding images, fonts, and techniques to it.
I can help you even if you have no design or Photoshop experience. Online programs like Canva offer easy-to-follow tutorials that allow you to develop custom designs using stock images and fonts. This is a basic and effective way to create attractive and consistent photos for all your Pinterest boards.
To customize your Pinterest board cover, just do the following:
Deselect the record and click Edit (or open the board and click the pencil button).
Click Change Cover and choose a new book cover. Change this position so that the photo appears in the frame.
Click “Save” to “save” the new cover/page, then click “Save” to “save” the new board/page.
Fitting a Pinterest board cover to each board helps provide a seamless visual aesthetic and connects the Pinterest boards together.
Other small tweaks you create might include the title and title of your board on Pinterest, or the use of hashtags on Twitter.
Daily fixed schedules are allowed with later dates and times.
Quality precedes quantity, but it’s still necessary to have a daily schedule so your audience doesn’t get bored with your material.
If you post daily or monthly, it’s easier than ever to stay active and attract attention to new Pinterest content.
In less than 20 minutes, you can schedule automatic posting of everything to your Pinterest board within 7 days. So your followers will always see fresh and engaging content from your business.
Follow these instructions to use the Pinterest planner later.
From your website’s calendar, click on your Pinterest profile.
Select an image from the media library to set the date and time you want to participate.
Submit your photo and write a caption with the link. Finally, if necessary, change the scheduled time and press Save.
At this point, you start to see your Pinterest community start engaging with your content.
Build a strong community on Pinterest.
A good social media account relies on a broad and active audience. On Pinterest, sparking inspiration and driving discussions on follower topics is key.
If you want to motivate your followers to like, please become an active stick member. Share a post a day so your followers will have fresh content every day when they subscribe.
Start following all relevant accounts on Facebook and Twitter and connect with them through posts related to your business.
You should encourage your followers to post on your board to build a community and grow your audience.
Or partner with other brands to create a joint marketing plan. Track your Pinterest traffic.
Analytics can help demonstrate collaboration with audiences and how to do it
Complete your Pinterest marketing plan.
A Pinterest business account gives you access to all profile analytics. You can see how many pageviews your profile generates each month, what content generates the most traffic, and where your traffic comes from.
As a Pinterest analytics provider, I’ll track and calculate the growth of your Pinterest followers and how people use Pinterest. Browse to the Analysis tab in the app later.
You can also quickly view your content to find the most popular posts and post types.