How to Grow Your Facebook Group

grow facebook group
Image by Gerd Altmann from Pixabay

If you’re part of the Milmina community, you know we want to double the value.

We are a group of thorough, ambitious, and thoughtful women.

& I take great pride in managing our bungalow family.

Once someone joins us, the comment I hear the most is, “Wow, how did you find all these amazing women…and put them together!?”

It usually makes me think, “Yeah!? Where have I been with my life?”

But in reality, this niche-specific community stems from two guidelines:

  • Be very clear about what the mission of the group is + what it provides
  • Call the team from the rooftop through the appropriate channels

8 Best Ways to Grow Your Facebook Group

ANNOUNCE YOUR GROUP IN A FUN WAY

Besides posting stories or emails to your list, what else can you do to generate hype? Try creating a kickoff party. Maybe it’s a 2-hour dance party + exclusive training + surprise guest speakers + a guided statement of intent + a chocolate party.

Have fun and stick with it. During quarantine, the Backstreet Boys are part of the Living Room Concert Series, #BungalowBabes to amplify and disrupt (including wine.

EXCLUSIVE CONTENT

Offer content that only exists in your Facebook group then promotes that content on your other social channels.

For example, we live a 1 hour “free Instagram review” on FB groups, promote it on IG stories, live on IG during the review to amuse viewers, and invite them to share replays via email, if someone sends them Questions about their IG profile, I’ll send them to the group to see the replay.

HOST A GIVEAWAY

Host giveaways on your most popular accounts and require one of the “participation steps” to be “join a Facebook group.”

LONG-FORM LAUNCH EVENTS

Post a new offer? Host a 3-5 day challenge or masterclass in a Facebook group. Make the topic so interesting that they can’t ignore you.

DON’T FORGET ABOUT THOSE EXTRA SPOTS

When someone finds you on another medium, the natural next step is to find more of your content. If the direction points to your Facebook group, they will join.

Remember – you can change this CTA anytime after a period of time, you are not bound by these placements:

  • Signature of your business email
  • Profile of personal Facebook page
  • Facebook fan page bio
  • Prompt on the home page of your website
  • Create a page for your Instagram bio and include your Facebook group as one of the CTAs

ASK MEMBERS TO INVITE OTHERS

Good people meet good people – use the network of those who are already on board and invite them to invite friends in their particular field.

Bonus points if you play this game by ranking and rewarding whoever gets the newest member signups.

(Logistics: You’ll need to change one of your three joining questions to “Who invited you to this group?” and track it manually.)

EMAIL SEQUENCES

Do you have free resource signup and a series of follow-up nurturing emails? Change any of these emails to a full Facebook group promotion. This will tie your subscribers to your community + add value!

GUEST SPEAKERS

Promote your Facebook group by inviting your expert guests to attend. Make sure to create promotional Instagram Stories slideshows (using Canva) and ask them to share 2-3 times before a live workout.

A Facebook group is like a secret club for those who are on your journey.

Using this tool to build a community, gain valuable market research, and warm up to these niche leads has been a turning point in my (and my clients’) business.

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